Enderby, BC – August 28, 2025

Every year, thousands of homeowners and business owners suffer devastating losses because of one false belief: “It won’t happen to me.”

Natural disasters are no longer rare. They're constant, escalating, and striking harder than ever before. From wildfires and floods to severe weather and environmental threats, the risks facing homeowners and businesses today are real — and growing. Traditional public alert systems are outdated, delayed, and often leave you reacting too late.

Penticton, nestled between Okanagan and Skaha Lakes, is renowned for its natural beauty. However, its location also makes it susceptible to natural disasters like floods and wildfires. Recent events have underscored the importance of robust emergency preparedness.

Kelowna has faced numerous natural disasters over the years, from the devastating Okanagan Mountain Park Fire in 2003 to the more recent McDougall Creek Fire in 2023. These events have highlighted the urgent need for proactive disaster preparedness in the region.